What is whiteboard Animation and their Benefits

What is Whiteboard Animation?

For thousands of years, folks are using drawings to tell people stories. Even now, lecturers use a marker and a whiteboard to clarify complicated ideas to students. once a whiteboard video is formed from sketches, the message becomes clearer and a lot of participating. this can be however whiteboard animation works.
A whiteboard animation video is an animated film that's created directly before of the viewer. it's one in all explainer video sorts.
The recipient of a whiteboard animation film sees resulting footage showing and engages in an exceeding story told by a utterer.

The story may be regarding new company product, ways of implementation of its strategy, telling someone about your business etc
Thanks to the animator for the construction of the script, the narrator’s acting and, obviously, drawings, the film attracts attention and remains within the viewer’s memory for an extended time. that's why videos like whiteboard animation (also referred to as “video scribe”)


Here is the example of whiteboard animation design by Whiteboard Guys:

Where can you find whiteboard animation useful?

The most cited whiteboard animation within the history of the format is Dropbox’s explainer video. Its significance is thus nice as a result of by explaining the innovative product terribly very comprehensible manner the site’s conversion grew by over third.

That was a very vital step for the complete company. That’s as a result of their web site was the most channel of acquisition of the new customers. The money impact estimations vary counting on the supply. Most of the sources state that the conversion boost stirred by the video accrued Dropbox’s revenue by $10–20 million.

Another widespread example is Twitter’s video. The animation regarding the new social platform has been watched over ten million times. And what’s additional important — it created very clear why Twitter is a few things completely different to Facebook and what area unit the advantages of victimisation the new service.

As journalists got the thought behind the service it had been a lot of easier to make the excitement. And once lots of years it seems that journalists likable it a lot and have chosen Twitter as their main social platform of communication.

Presentation of the promoting strategy

Whiteboard animation is additionally utilized by the Fortune five hundred firms. Coca-Cola’s Vice President — Jonathan Mildenhall (now CMO in Airbnb) used 17-minutes long whiteboard animation to gift piecemeal the new Content Strategy.

Animation has been distributed among each company’s business partners and shoppers. everybody has received identical, consistent message. It enabled the corporate to beat the Chinese whispers game that always starts once the strategy is communicated from the highest management to workers.

Start-up pitch

As the animation conveys plenty of knowledge terribly} very short time it comes in handy to start-ups likewise.

Pitch could be a key moment for a start-up. many minutes of presentation could verify the company’s future. particularly once the corporate has reached finals of a contest with the most prize of $1 million!

That’s the story of 1 of my company’s shoppers. Signature — Israeli Insurtech startup wished to gift in a very fast, clear and effective manner however their service works.

During their final presentation, they showed the film to the jury and… they won the competition and received the check for $1 million! however, is glad they didn't get $1 million… their start-up created such a control that the investment was finally accrued to $1.5 million

Whiteboard animation improves learning

In what method do whiteboard films completely influence truth learning abilities?

One of the foremost famed psychologists within the world Prof. Richard Wiseman conducted a study in which he showed 2 forms of films to one, people.In one in all them, he bestowed data as a “talking head”. within the second, he used solely a voiced-over whiteboard animation.

The study showed that the bulk of participants most well-liked to observe the animated film and were additional willing to share it with their friends. What was particularly attention-grabbing was the actual fact that personal observation the whiteboard animation video remembered V-J Day additional data than those that watched a “standard” one.

In the read of the present data on memorizing, this is often a spectacular result.

Animated films have interaction the viewers and build them laugh

Where do those variations within the results return from?

According to the faculty member. Wiseman, the key is that the ability to draw and maintain the viewer’s attention. it's usually acknowledged that when a run of the mill lecture, students return home basic cognitive process nothing. so as for them to recollect the class’s content, they need to urge fascinated by the topic 1st. attention-grabbing and clear visualizations will facilitate in achieving that.

That is as a result of they provide the viewers the “Aha!” moment, due to that they feel that an advanced subject has simply become explicable. this sense is extremely pleasant. we have a tendency to generally expertise it at work, once a protracted presentation is summed up with a transparent diagram, theme or an image.

According to Wiseman, the humoristic presentation is extremely vital because the human brain works far more with efficiency after we are in a very sensible mood. this is often once it's stirred up to require up inventive and scientific challenges. A superior animated film is additionally additional participating than a PowerPoint presentation or the same text in a very PDF file. It permits US to interact, persons, UN agency would ne'er browse a proposal or a protracted article fastidiously into our story.

Easy to Remember

Addition, by observation a funny animated film, we have a tendency to don't have to be compelled to bear in mind that we have a tendency to are learning one thing. a movie stimulates the world of the brain chargeable for the alleged viewer anticipation, that functions in a very similar method as once observation a street creator drawing live. The audience tries to guess what's attending to happen next. identical happens after you are observation associate appropriately-constructed whiteboard animation video.

If the script is well made, we have a tendency to activate the alleged “deep processing”.

data received during this mode of the process contains a positive impact on memorizing talents.

But for however long? an individual process data deeply remembers them further as an individual learning it intentionally — that is, by continuance its content in their mind. due to a noteworthy plot line associated an applicable structure of the script, the viewer will bear in mind the story for a protracted time. Positive feelings will translate into positive associations with the whole, that typically plays a job of a personality within the video.

Final Words: 

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